How cool is your business, Irvine? Promotional products are a good way to help potential customers figure out just how cool and appealing your business is. That’s important because many small businesses make the mistake of thinking it’s enough just to let people know you are in business.

There’s no shortage of businesses in this part of the world. In fact, Forbes.com reports that there are about 28 million small businesses in the U.S. with nearly 80% of those businesses being solopreneurs with no additional employees. Half of U.S. workers are employees at small businesses. So, as a small business owner, it’s your job to make sure your customers, partners and suppliers can find you and that they understand who you are and what your value is.

It’s not enough to tell people you exist. You also need to tell them why they should do business with you, why they should buy from you and what sets you apart from the other 27,999,999 small businesses out there. If a significant percentage of your sales are generated online, throw about ten million more competitors into the fray from the global market. You really do need a marketing strategy that will help you lift you up above the other companies in your industry.

Use the power of promotional products to market your Irvine business and distinguish you from your competitors. A great promotional item can go a long way toward helping you build a virtual army of loyal customers.