Some local business owners are reluctant to create branded products just to give them away to customers in Irvine. Promotional products can get the word out, but there is no guarantee that those products will immediately convert to sales. So the question you must answer as a small business owner is “Should I be giving this stuff away or selling it?”
The problem with selling promotional products to your Irvine customers
For most small businesses, there is really no way around learning to effectively market your products and services. Sure, word of mouth is a great way for your current customers to build confidence in future customers, most local businesses still need to embark on some form of marketing to effectively build add customers in Irvine. Promotional products can help you spread the word about your business more quickly and do it in a way that is on-brand, smart and memorable.
An easy way to do this is to harness the power of branded technology. As you work to gain a foothold in your market, you will want to choose a promotional item that supports the values of your business. Choose an item potential customers wouldn’t have a problem associating with you.
The best way to build your customer base and increase awareness of your brand and business is to create a plan that will get you in front of your target audience in Irvine. Promotional products are a great marketing tool that any business can use to do just that. If you can come up with just a few clever ways to use low-cost promotional items to promote your business, you will have a great chance of distinguishing your business from others in the market and pulling out ahead of your competitors.
How cool is your business, Irvine? Promotional products are a good way to help potential customers figure out just how cool and appealing your business is. That’s important because many small businesses make the mistake of thinking it’s enough just to let people know you are in business.
There’s no shortage of businesses in this part of the world. In fact, Forbes.com reports that there are about 28 million small businesses in the U.S. with nearly 80% of those businesses being solopreneurs with no additional employees. Half of U.S. workers are employees at small businesses. So, as a small business owner, it’s your job to make sure your customers, partners and suppliers can find you and that they understand who you are and what your value is.
It’s not enough to tell people you exist. You also need to tell them why they should do business with you, why they should buy from you and what sets you apart from the other 27,999,999 small businesses out there. If a significant percentage of your sales are generated online, throw about ten million more competitors into the fray from the global market. You really do need a marketing strategy that will help you lift you up above the other companies in your industry.
Use the power of promotional products to market your Irvine business and distinguish you from your competitors. A great promotional item can go a long way toward helping you build a virtual army of loyal customers.
Shake and bake.
Every troop needs a battle cry. Okay, not every battle cry is going to be as awesome as “shake and bake” (popularized by the movie, Talladega Nights), but you can trust us to help you find the right idea, mission statement, value, accomplishment or conviction to promote cohesiveness in your organization. We are a promotional company. It’s what we do. Read more
It’s hard to land a customer when that customer is not familiar with your company. Brand Owl is all about getting eyes on your organization. We accomplish this massive feat with our screen printing and embroidery services.
There are certainly clever ways of increasing exposure. Attractive logos, use of color, timely slogans, hashtags, and the strategic use of multi-media resources. Well, we also have a few more tricks up our sleeves. We are great at helping you to figure out your needs. Let us craft a promo product that is slick and relevant to let your customers know that you understand them. Read more